About Nissan:

SHIFT_. A single word that captures the passion and commitment that has driven Nissan. Everything we touch, we shift. And everything we shift, we make better.

What does "SHIFT_" mean at Nissan?

SHIFT_ changes the way we look at things, the way we do things and the way we react to life around us. We are not afraid to take the lead or to stretch the boundaries in wider, better directions. When you change the way you look at the world, you will find that amazing things can happen. That's the NISSAN spirit–SHIFT_.

Link to Website